Genre
Genre is used as a way of categorising something based on its conventions. Genre is used in film to establish a type of audience and help institutions to target an audience for selling and marketing the film. With a bunch of different themes and styles, genre is important for the audience as everyone has different preferences, it helps them to identify what they genre of movie like i.e. horror, comedy. It also sets up an expectation for the movie which can be a good or bad thing depending on the quality the film.
Sub genre is a more specific type of genre, a category within, that is used to widen the audience and give them more information about what they're going to watch. For example, political thriller. Sub-genres are good as it helps to reach the right audience and will entice them to watch the movie.
Hybrid genre is when two main genres (often contrasting) are combined. Like a romantic/comedy, for example. This then branches out to people with lots of different taste who are then brought together to enjoy the same movie like on dates.
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